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Joe Barnes
Editorial director and founder

I spent a decade building and managing magazine brands - editing FHM and FHM.com, Men's Fitness, Coachmag.co.uk, and FRONT magazine.

In 2016 I launched Uncanny Valley - a collective of the very best people I've worked with over the years.  We use the skills we've honed in publishing to create products with strong personalities, a clear voice, and meaningful content.

Follow Joe on Instagram

 
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DAN JUDE
DIRECTOR AND founding MEMBER

Award-winning marketing director, content creator and brand strategist, with over 10 years' experience across a wide range of agencies, brands and consumer titles. 

Dan has worked with global blue-chip brands like Virgin Media and Guinness, edited magazines in the fashion and lifestyle sector, and most recently led marketing and content for start-up Kite Eyewear. He also writes for The Telegraph, among other publications.

 
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JoEL SNAPE
founding MEMBER, WRITER & EDITOR

Editor-at-large at Men’s Fitness magazine, regular contributor to Coachmag.co.uk, and writer and editor on all things health, fitness, and smarter living in the likes of The Guardian, The Telegraph, Shortlist and more.

Hear Joel's deepest thoughts on Twitter

 
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WILLIAM BARNES
Founding MEMBER, STYLIST, WRITER & ART DIRECTOR

An acclaimed writer and stylist with a background in consumer publishing. Will's brand roster includes ID magazine, Exit, Whistles, Converse, Henry Lloyd, The Chapar, Puma, Pretty Green, and Umbro. When he gets a breather, he's fashion director of Boys Magazine.

Will leads The UV's style content and strategy. Follow him on Instagram.

 
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DAN MASOLIVER
WRITER & EDITOR

Contributing editor to Men’s Health magazine, Dan is an award-winning writer working across some of the largest consumer publishing brands on the planet, including The Times and The Guardian. At The U V he's our go-to for men's lifestyle content.

Barrage him with tweets.