WE WENT FOR A BRAND TUNING MEETING WITH SIR JOHN HEGARTY
 

It was a true honour to have a "brand tuning" meeting with the man who defined some of the greatest brands on the planet, Sir John Hegarty.

For the uninitiated, Sir John was responsible for all the great Levi's adverts of the 80s and 90s (yes, the one with the bloke in his pants in the launderette) and came up with Vorsprung durch Technik for Audi.

Best bit: when Sir Jonn talked about the Looney Tunes "That's all folks" being the perfect, emotive, signature line.